Our Work

Ethos Veterinary Health - Leadership Summit

Rethinking the traditional meeting space and engagement tools

Ethos Veterinary Health Logo

"They got to know us as individuals and as a company, and were always looking for ways to provide value."

Suzi M. -  Director of Program Management

The Challenge

Think of a typical industry conference, and images of hotel ballrooms likely come to mind. To shake up the atmosphere, Bespoke took Massachusetts-based, Ethos Veterinary Health’s four-day summit out of the ballroom and into a fun, unique loft space in an urban performing arts complex.


The combination of regular round banquet seating mixed with comfy couches and chairs infused an intimate, TED talk-like feel into the 150-person meeting layout. We sourced local vendors for décor, designed custom menus, and added to the attendee experience with unexpected entertainment—including graphic artist-drawn notes of each presenter and interactive dry-erase, magnetic whiteboard “Bespoke Squares” that attendees loved to engage with for questions and notes between sessions.